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Real estate agencies and developers

Real estate SEO in Morocco, beyond the portals

Real estate SEO in Morocco means accepting that the listing portals own the broad searches and winning everything around them: district searches, new-build programmes, buyers comparing agencies, and Moroccans living abroad looking for property at home. We build those pages, fix listing sites that leak traffic and set up your Business Profile.

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The portals own the broad searches

Search for "appartement à vendre Casablanca" and the first page belongs to Mubawab, Avito and Sarouty. They have tens of thousands of listings and years of links, and an agency site will not displace them on that kind of search.

The searches an agency or developer can win are the ones the portals answer badly: a district with what living there is like, a named residential programme, "agence immobilière" plus a neighbourhood, a type of property in a specific area, and the questions buyers ask before they even look at listings.

Buyers who search from abroad

Many property buyers in Morocco search from outside the country: Moroccans living in France, Spain, Belgium, Italy or the Netherlands looking for an apartment back home, and foreign buyers in Marrakech, Tangier or Agadir. They search in French, Spanish or English, from abroad, with questions about financing, taxes, notaries and buying remotely.

A site that answers those questions clearly, in their language, is how an agency or developer reaches them before they reach a portal. We build those guides and make sure Google shows them to people searching from those countries.

Our SEO strategy for real estate

District pages

What each area is like: schools, transport, prices you can source, the type of homes.

Programme pages

One page per new-build programme, with plans, delivery dates and the location.

Guides for buyers abroad

Buying from abroad, financing, notaries and fees, in French, Spanish and English.

Listing hygiene

Sold and expired listings handled so they do not turn into errors or empty pages.

Business Profile

Your agency on the map, with reviews from real clients.

Local links

Mentions in local media, partner notaries, developers and associations.

Our services for real estate

SEO audit

A full check of what stops your site from ranking: indexing, speed, pages, local presence and links.
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Technical SEO

Crawling, indexing, Core Web Vitals and site structure, fixed at the source.
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On-page SEO

Titles, headings, copy and internal links aligned with what people search for.
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Link building

Links and mentions from relevant Moroccan and international websites.
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Local SEO

Google Business Profile, map results and local citations, city by city.
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AI search

Content structured to be cited in Google AI Overviews, ChatGPT and Perplexity.
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Multilingual SEO

Each language version of your site ranking on its own, with hreflang done right.
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E-commerce SEO

Category and product pages that rank, without filters creating thousands of duplicates.
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SEO content

Service pages, local pages and guides written in English, French and Arabic from real search data.
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SEO consultant

Audits, roadmaps, reviews and training for businesses with their own team.
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Keyword research for real estate: what buyers type

Buyers search by property type, place and situation: apartment for sale tangier, villa for sale palmeraie marrakech, new apartments malabata tangier and, from abroad, buy property in morocco as a foreigner. The portals hold the broad searches. The precise ones are open to an agency or developer with the right pages.

Real estate SEO gives each district, programme and buyer question its own page, with the details portals leave out: the neighbourhood, the steps for foreign buyers, the delivery date of a programme. Those pages bring organic traffic from buyers who are close to booking a visit.

Frequently asked questions

Can an agency outrank Mubawab or Avito?

Not on broad listing searches. It can on district searches, programme names, agency searches and buyer questions, which the portals answer poorly. Those visitors are often further along.

What should happen to sold listings?

Keep the page for a while with a clear "sold" mark and links to similar properties, or redirect it to the matching category. Deleting it outright turns earned traffic into errors.

How do we reach Moroccans living abroad?

With guides that answer their questions, buying remotely, financing, taxes, notaries, in French and the languages of the countries they live in, and pages set up so Google shows them to searchers in those countries.

Do developers need a page per programme?

Yes. Buyers search programme names and districts. One page per programme, with plans, delivery date, location and contact, can rank for those searches long before and after the launch.

Is a Business Profile useful for an agency?

Yes. People search "agence immobilière" plus a district on their phone, and the map results come first. Reviews from real clients help you stand out.

What does SEO mean for a real estate agency?

Buyers and sellers find your own website on Google for precise searches, a district, a property type, a programme, instead of only seeing your listings inside the portals. Leads from your website are yours, with no portal in between.

SEO or Google Ads for a real estate agency?

Google Ads brings leads straight away on property searches, but every click is paid and the portals bid too. Organic search builds qualified traffic that lasts: district and programme pages that keep ranking for years. Many agencies combine both when a programme launches. Our guide SEO or Google Ads goes through the choice.

SEO for other sectors

SEO for travel agencies

Tours sold to visitors abroad, and trips sold to Moroccans travelling out.
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SEO for hotels and riads

More direct bookings from Google, Google Maps and your own site.
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SEO for clinics and doctors

Practices and clinics found on Google Maps, with accurate, informational pages.
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SEO for law firms

Practice-area pages that inform, for clients in Morocco and abroad.
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