AI search optimisation
AI search optimisation in Morocco: be the source AI answers cite
AI search optimisation, often called GEO, makes AI answers more likely to cite and recommend your business: Google's AI Overviews, ChatGPT, Gemini and Perplexity. It extends your visibility beyond the classic results and builds on SEO: clear pages that answer questions directly, the same facts about your business everywhere, and mentions on sites the assistants trust.
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What GEO is, and how it relates to SEO
AI answers now sit above the classic results for many searches. When we checked 31 SEO-related searches from Morocco in October 2026, Google showed an AI Overview on 24 of them. ChatGPT, Perplexity and Gemini answer the same questions in their own apps.
These systems build their answers from web pages and cite some of them. Google's own guidance says there is no special markup or file needed to appear in its AI features: a page has to be indexed and eligible to show a snippet, and the usual SEO practices apply. GEO is the part of that work aimed at being the page an answer is built from.
What makes a page more likely to be cited
- The answer firstA direct answer in the first lines, then the detail. Assistants lift short, complete statements.
- Questions as headingsSections that match the way people ask, in their words and their language.
- Facts with sourcesNumbers, dates, places and named sources rather than general claims.
- The same facts everywhereName, address, services and founder identical on your site, profile and directories.
- Structured dataMarkup that states what the business is, what it offers and where.
- Mentions elsewherePress, directories and sector sites that describe you. Assistants weigh what others say.
- Crawlers allowedA robots.txt that does not block the assistants you want to appear in.
- Kept currentPages updated when facts change, with the date shown.
How we measure it
AI answers change with the wording of the question, the person and the day, so no single screenshot proves anything. The work itself happens in your content, and the measure comes in your monthly report: the searches where Google shows an AI Overview, whether your pages are among its sources, and how often they appear there.
Google counts clicks and impressions from AI Overviews in the normal Search Console performance report, so your own Search Console data stays the reference for traffic. Some assistants also document their crawlers, which lets us check they can reach your pages.
What nobody can promise
No agency controls which sources an AI cites. Offers of a "guaranteed" place in ChatGPT or AI Overviews are selling something nobody owns. What we commit to is the work that makes citation more likely, and an honest report of where it happens.
Frequently asked questions
What is GEO?
Generative engine optimisation: the work that makes AI answers, such as Google's AI Overviews, ChatGPT or Perplexity, more likely to cite your site. It extends SEO rather than replacing it.
What is a GEO agency?
An agency that works on how your business appears in AI answers: content structure, consistent facts, mentions on other sites and monitoring of the answers themselves. In practice most of the work overlaps with good SEO.
How do I choose a GEO agency?
Ask how they measure results and what they will change on your site. Be wary of guaranteed citations, private dashboards with scores you cannot check, and work that ignores your normal search rankings, since AI answers draw on the same pages.
Can I appear in ChatGPT answers?
You can make it more likely. ChatGPT's search draws on the web, so pages that answer questions clearly, consistent business details and mentions on trusted sites all help. Nobody can guarantee a citation.
Do AI Overviews reduce clicks to my site?
For simple factual questions, some people get their answer without clicking. For services, people still compare businesses and visit sites. Being one of the cited sources keeps you in front of them either way.
Is GEO different from SEO?
It is SEO with a different finish line. SEO aims at a position and a click, GEO at being quoted inside the answer. The foundations, an indexable site and useful, precise pages, are the same.
How long does GEO take to show results?
It follows SEO, because AI answers mostly cite pages that already rank. Clearer pages and consistent facts can be picked up within weeks of being crawled. Mentions on trusted sites take longer. Your monthly report shows where your pages appear in AI Overviews, so you can see the change.
Find out what is holding your site back.
Send us your address. The audit is free and commits you to nothing.
- WhatsApp +212 6 50 45 00 50
- contact@seo-morocco.ma
- Tangier, Morocco