SEO for Fes, from the medina to the world

A city known worldwide for its medina and its crafts

The medina of Fes, Fes el-Bali, has been a UNESCO World Heritage site since 1981, and the Al Quaraouiyine, founded in the ninth century, still stands at its heart. Travellers come for the medina, its riads and its guides. Craftsmen work leather, brass, zellige and pottery that are sold across Morocco and abroad. Universities and schools bring students from the whole region.

Each of these reaches its customers through a different search. A riad is found by travellers planning a trip, in English, French or Spanish. A leather workshop is found by a buyer in Europe or North America, or by a shopper on its online store. A school is chosen by families comparing sites and reviews. A pharmacy or a clinic is found on the map.

Selling Fes crafts beyond Fes

Many artisans and cooperatives in Fes sell through intermediaries who keep the margin and the customer. A site with product pages in English and French, clear photos, sizes, materials, delivery times and the story of the workshop can reach buyers directly, wholesale or retail.

The searches are specific: a type of bag, a tile pattern, a pouf, a lantern, often with "handmade" or "Moroccan". We build categories and product pages for those searches and structure the store so Google can read it, whatever the platform.

How we work with Fes businesses

We are based in Tangier and work with Fes clients by video and online. For tourism we start with the map and the languages of your guests. For artisans selling abroad we start with the store, its categories and the searches of foreign buyers.