E-commerce SEO
E-commerce SEO in Morocco: rank your categories and products
E-commerce SEO makes an online store's category and product pages rank for the searches people make before they buy, so more of your sales come from organic traffic rather than paid ads. We fix the problems specific to stores: filters that create thousands of duplicate pages, empty category pages, copied product descriptions, missing product data and slow pages on a phone.
Free, with no commitment. Or message us on WhatsApp.
Categories do the heavy lifting
On most stores, category pages rank for the broad searches with the most buyers: a type of product, a material, a use. Product pages rank for precise searches: a model, a reference, a brand and size together. Both matter, but categories usually move more revenue, and they are the pages stores neglect most, often a grid of products with no text at all.
We start by mapping searches to categories, then make each category page answer what a buyer needs to choose: what is in it, how the options differ, sizes, delivery. Short, useful, above or beside the grid, never a block of keywords at the bottom.
Store problems we fix
- Filters creating duplicatesColour, size and price filters generating thousands of addresses Google crawls instead of your real pages.
- Copied descriptionsManufacturer text used by every store selling the same product.
- Empty categoriesPages with a title and a grid, nothing that tells Google or a buyer what they hold.
- Out-of-stock pagesProducts removed and their address lost, instead of kept or redirected.
- Missing product dataPrice, availability and reviews not marked up, so results show none of them.
- Internal search pages indexedYour own search results showing up in Google as thin pages.
- Heavy imagesProduct photos of several megabytes slowing every category page.
- Weak internal linksBest-selling categories buried three clicks deep.
Platforms
We work with Shopify, WooCommerce, PrestaShop, YouCan and custom stores. Each has its habits: Shopify creates several addresses for the same product unless canonical tags are right, WooCommerce depends on how filters are built, and every platform needs its sitemap checked against the products actually for sale.
Google's guidance on faceted navigation and product structured data is the reference we work from.
How we run an e-commerce SEO project
- 01
Crawl the store
Every address Google can reach, compared with the pages you actually want indexed.
- 02
Map
Searches assigned to categories and products, with gaps that need a new category.
- 03
Fix and write
Filters, canonical tags and structured data fixed, category texts written.
- 04
Track revenue
Organic sessions, sales and revenue followed per category in your analytics.
How we measure e-commerce SEO
Three numbers matter most. The share of your product and category pages that Google has indexed, from Search Console. The impressions and clicks of category pages on the searches they target. And the orders that come from organic search, from your analytics, so the work is judged in sales and not only in traffic.
We compare each month with the same month of the previous year where the data exists, because most stores in Morocco have strong seasons such as Ramadan and the summer.
Frequently asked questions
How do I get my products on Google?
Make sure product pages are indexable and fast, give each one a unique description, mark up price and availability with structured data, and link to them from category pages that rank for broader searches.
Which matter more, category or product pages?
Usually categories, because they rank for the broad searches with the most buyers. Product pages win precise searches such as a model or reference. Both need work, categories first.
Should I delete out-of-stock products?
Not if they come back. Keep the page, show the status and similar products. If a product is gone for good, redirect its address to the closest category or product.
Can I use the manufacturer's descriptions?
You can, but every store selling the product can too, so they rarely rank. Rewrite the descriptions for your best sellers first.
Which platform is best for SEO?
Any of the major ones can rank well. How the store is set up, its filters, its speed and its content, matters far more than the platform.
How long does e-commerce SEO take to show results?
Fixes to indexing and duplicate pages can show within weeks on a store Google already crawls often. Category pages need one to three months to climb on competitive searches. New products rank faster on a store whose categories already rank.
Find out what is holding your site back.
Send us your address. The audit is free and commits you to nothing.
- WhatsApp +212 6 50 45 00 50
- contact@seo-morocco.ma
- Tangier, Morocco